UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported): | March 17, 2006 |
Lifeline Therapeutics, Inc.
__________________________________________
(Exact name of registrant as specified in its charter)
Colorado | 000-30489 | 84-1097796 |
_____________________ (State or other jurisdiction |
_____________ (Commission |
______________ (I.R.S. Employer |
of incorporation) | File Number) | Identification No.) |
6400 S. Fiddler's Green Circle, Suite 1970, Englewood, Colorado | 80111 | |
_________________________________ (Address of principal executive offices) |
___________ (Zip Code) |
Registrants telephone number, including area code: | 720-488-1711 |
Not Applicable
______________________________________________
Former name or former address, if changed since last report
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Item 7.01 Regulation FD Disclosure.
On March 17, 2006, Lifeline therapeutics, Inc. issued a press release entitled "LeGrand Hart Public Relations, Inc. Named Agency of Record for Lifeline Therapeutics, Inc." The press release is attached hereto as Exhibit 99.1.
Item 9.01 Financial Statements and Exhibits.
99.1 Press release dated March 17, 2006, entitled "LeGrand Hart Public Relations, Inc. Named Agency of Record for Lifeline Therapeutics, Inc."
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Lifeline Therapeutics, Inc. | ||||
March 17, 2006 | By: |
Stephen K. Onody
|
||
|
||||
Name: Stephen K. Onody | ||||
Title: CEO |
Exhibit Index
Exhibit No. | Description | |
|
|
|
99.1
|
Press release dated March 17, 2006, entitled "LeGrand Hart Public Relations, Inc. Named Agency of Record for Lifeline Therapeutics, Inc." |
FOR IMMEDIATE RELEASE
|
NEWS | |
March 17, 2006
|
OTCBB: LFLT |
LEGRAND HART PUBLIC RELATIONS, INC. NAMED AGENCY OF RECORD FOR LIFELINE THERAPEUTICS, INC.
DENVER, Colorado Lifeline Therapeutics, Inc. (OTCBB: LFLT), maker of Protandim®, today announced that the Company has selected LeGrand Hart Public Relations to lead a comprehensive, national public relations campaign and to provide media relations support, strategy and implementation.
The companys marketing initiatives will also include a national education campaign concerning Protandim® and its science, undertaking sponsorships to increase brand name awareness, and personal endorsements, just to name a few, said Stephen K. Onody, Chief Executive Officer of Lifeline. LeGrand Harts proven track record with companies like Orange Glo International, Space Imaging/GeoEye, Lefthand Networks and others makes them an ideal, results-driven partner for Lifeline. LeGrand Hart will play a key role as we expand our ecommerce, print, and radio advertising in media outlets such as:
The New York Times,
USA Today,
Newsweek,
Wall Street Journal,
Mens Health,
Mens Fitness, and
Prevention magazines.
Additionally, they will address innovative and evolving approaches to consumers such as Buzz Marketing.
We are thrilled to be working with Lifeline during this important time of growth for the company, said Donna Crafton, Director of LeGrand Harts Consumer Practice. The corporate and scientific leadership they have amassed will redefine the integrative medicine movement and were confident we can play a key role in establishing this client as an evolution brand within this evolving category.
About LeGrand Hart Public Relations
LeGrand Hart has been recognized as one of the nations leading boutique public relations firms for its compelling track record in marketing and public relations strategy. The firm distinguishes itself by serving not an industry, but a cycle of business. Its clients are Evolution Brandssm organizations in transition or growth mode, in which market-positioning strategies are critical to success. LeGrand Hart has positioned new products and new business models for clients ranging from consumer products to emerging technologies. For more information, visit www.legrandhart.com.
About Lifeline Therapeutics
Lifeline Therapeutics, Inc. markets Protandim®, a patent-pending dietary supplement that increases the bodys natural antioxidant protection. Lifeline Therapeutics is committed to helping people achieve health and wellness for life. For more information, please visit the Protandim® product website at http://www.protandim.com.
Oxidative stress (cell damage caused by free radicals) occurs as a person ages or is subjected to stresses such as certain illnesses. TBARS are harmful, reactive substances that indicate the level of oxidative stress in the body. New data from a scientific study in men and women show that after 30 days of taking Protandim®, the level of circulating TBARS decreased an average of 40 percent, and the age-related increase in TBARS was eliminated. Protandim® strengthens a persons defenses against oxidative stress by increasing the bodys natural activity of antioxidant enzymes.
Except for historical information contained herein, this document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and applicable common law. These statements involve known and unknown risks and uncertainties that may cause the Companys actual results or outcomes to be materially different from those anticipated and discussed herein. Further, the Company operates in industries where securities values may be volatile and may be influenced by regulatory and other factors beyond the Companys control. Other important factors that the Company believes might cause such differences include the Companys limited cash flow and the rapid development of technology, lack of liquidity for the Companys common stock, working capital shortages, the length of time for scientific advances to reach the market (if they ever reach the market), among other risks. In assessing forward-looking statements contained herein, readers are urged to carefully read all cautionary statements contained in the Companys filings with the Securities and Exchange Commission.
CONTACT:
Lifeline Therapeutics Inc. |
||||||||
Stephen K. Onody, CEO |
Telephone: |
720-488-1711 | ||||||
Gerald J. Houston, CFO |
Fax: |
303-565-8700 |