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LIFELINE THERAPEUTICS, INC. ENGAGES SPECIALIST FOR ASIAN MARKETS

August 1, 2006 at 12:00 AM EDT
LIFELINE THERAPEUTICS, INC. ENGAGES SPECIALIST FOR ASIAN MARKETS

DENVER, Colorado – Lifeline Therapeutics, Inc. (OTCBB: LFLT), maker of Protandim®, today announced it has engaged Ken Imai to assist Lifeline to develop opportunities in Asian markets, including Japan, South Korea, Taiwan, China, and Scandinavia.

"Teaming with Mr. Imai should open doors for Lifeline into the large and growing Asian supplement and anti-aging market sectors.  Protandim® is a fundamentally new approach to antioxidant therapy and we look forward to making its cellular health and healthy aging benefits available to more people," said Stephen K. Onody, CEO of Lifeline Therapeutics, Inc.

Mr. Imai, based in Tokyo, has served in many senior executive positions for retail, consumer, and life sciences products organizations.  He is experienced in Asian markets, business methods, requirements, and strategies.

About Protandim®

Protandim® is a patent-pending dietary supplement that increases the body's natural antioxidant protection by inducing two protective enzymes, superoxide dismustase (SOD) and catalase (CAT).  These naturally occurring enzymes simply become overwhelmed by free radicals as we get older.  Oxidative stress (cell damage caused by free radicals) occurs as a person ages, when subjected to environmental stresses or as an associated factor in certain illnesses.  TBARS are laboratory markers for oxidative stress in the body.  New data from a scientific study in men and women show that after 30 days of taking Protandim®, the level of circulating TBARS decreased an average of 40 percent, with this decrease shown to be maintained at 120 days.  Protandim® strengthens a person's defenses against oxidative stress by increasing the body's natural antioxidant enzymes.  For more information, please visit the Protandim® product web site at www.protandim.com.

About Lifeline Therapeutics, Inc.

Lifeline Therapeutics, Inc. markets Protandim®.  Lifeline Therapeutics is committed to helping people achieve health and wellness for life.  For more information, please visit the Company's web site at www.lifelinetherapeutics.com.

Except for historical information contained herein, this document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and applicable common law.  These statements involve known and unknown risks and uncertainties that may cause the Company's actual results or outcomes to be materially different from those anticipated and discussed herein.  Further, the Company operates in industries where securities values may be volatile and may be influenced by regulatory and other factors beyond the Company's control.  Other important factors that the Company believes might cause such differences include the Company's limited cash flow and the rapid development of technology, lack of liquidity for the Company's common stock, working capital shortages, the length of time for scientific advances to reach the market (if they ever reach the market), among other risks.  In assessing forward-looking statements contained herein, readers are urged to carefully read all cautionary statements contained in the Company's filings with the Securities and Exchange Commission.

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CONTACTS:

Lifeline Therapeutics, Inc

Stephen K. Onody, CEO                         Phone: 720-488-1711               

Gerald J. Houston, CFO                          Fax: 303-565-8700

Ken Imai

32-2, 4-Chome Nishi-Kamata, Ota-ku, Tokyo 144-0051, Japan

Telephone: 03-3755-5178, Mobile phone: 090-7203-1903, Email: kenimai@tkh.att.ne.jp