Steve Fife likes to exceed expectations. And that might be putting it mildly. Because when it comes to his career and success, he definitely exceeds ours. Steve brings over three decades and a lot of financial leadership experience to LifeVantage where he uses big-picture strategic thinking and an in-the-weeds work ethic to create a healthy financial organization by focusing on delivering our growth strategy while creating value for customers, shareholders, and employees.

Steve is passionate about bringing affordable, science-based products to market as well as seeing companies reach their potential. Before joining LifeVantage, he served as Chief Financial Officer and Chief Operating Officer at Evidera, Inc., a private equity sponsored professional services firm that provides outcomes research, market access, data analytics and epidemiology services to pharmaceutical companies. Prior to that, he worked as Chief Financial Officer for several publicly traded companies, including Active Power, Inc. and LECG. In addition, he served in several senior financial roles for Gilead Sciences, Amkor Technologies and JDS Uniphase. In other words, he’s really good at what he does. Steve is a Certified Public Accountant (inactive) in the State of California and holds a Bachelor of Science degree in Accounting from Brigham Young University.

Carl Aure was appointed Chief Financial Officer of LiveVantage in October 2021. Mr. Aure has over 24 years of finance and accounting experience along with more than 15 years in the direct selling industry. Mr. Aure was most recently the Chief Accounting Officer for New Age, Inc., a social selling company with over 1,100 employees and operations in over 50 international markets.  He joined New Age in 2018 as Senior Vice President, Corporate Controller, following the acquisition of Morinda Holdings, Inc., where he held finance and accounting roles of progressive responsibility from 2005 to 2018.  Prior to Morinda, Mr. Aure spent eight years at KPMG, LLP, most recently as Senior Manager.  Mr. Aure is a Certified Public Accountant and holds a Master of Professional Accountancy from the University of Utah.

Alissa Neufeld was appointed as our General Counsel and Corporate Secretary in March 2021. Prior to joining LifeVantage, Ms. Neufeld served from January 2017 to March 2021 as the Chief Compliance Officer, Deputy General Counsel, and Assistant Corporate Secretary for Nature’s Sunshine Products, Inc., a natural health and wellness company in more than 40 countries. Prior to joining Nature’s Sunshine Products, Inc., Ms. Neufeld served from April 2014 to January 2016 as Associate General Counsel to 1-800 Contacts, Inc., an online contact lens retailer. Prior to her internal legal positions, Ms. Neufeld worked as a Business and Finance Associate for Ballard Spahr LLP from September 2010 to April 2014, where she focused her practice on mergers and acquisitions, securities law, corporate governance and capital market transactions. Prior to her time with Ballard Spahr, LLP, Ms. Neufeld clerked for the Honorable Johnnie B. Rawlinson with the United States Court of Appeals for the Ninth Circuit. Ms. Neufeld received a Doctor of Jurisprudence from The University of Nevada Las Vegas, where she received a full academic scholarship, and a Bachelor of Arts degree in International Affairs with an international economics concentration and a Minor in Spanish from The George Washington University, where she received a Presidential Merit Scholarship.  

Julie Boyster has served as Chief Marketing Officer since January 2022. Ms. Boyster is a strategic marketer and brand champion with a passion for growing organizations using innovative products, memorable branding, meaningful customer experiences, and data-driven campaigns. Her experience includes building teams, developing strategy and executing omnichannel marketing programs for well-known, consumer-centric brands including Microsoft, Conair, Dial, and Circle K. Ms. Boyster also has a strong, proven background in direct sales, having led the product marketing, communications and digital teams for Plexus Worldwide. During her tenure, Ms. Boyster helped champion the privately held health and weight management company through a period of hypergrowth and digital transformation leading to increased revenue and market share. Ms. Boyster holds a Bachelor of Arts degree in Journalism and Mass Communication from Arizona State University.

Michelle Oborn has been serving as our Chief People Officer since August 2022. She has been a pivotal leader in our human resources department since 2009 and also directs LifeVantage Legacy, our non-profit organization. Before joining our company, Ms. Oborn was the Human Resources Manager at Zrii International, a direct selling wellness company. From 2005 to 2008, she worked as a litigation and employment paralegal at Wrona Law Offices. In 2003, Ms. Oborn interned at the Supreme Court of the United States, where she was honored with the Rocco C. Siciliano Intern of the Year award. She holds a Bachelor of Science degree in Political Science from the University of Utah.

Rob Harris has been our Chief Digital Officer since January 2022. Before joining our company, he served as the Vice President of Information Systems and Technology at Modere, a direct selling consumer products company, from February 2019 to October 2021. From 2001 to 2018, Mr. Harris held various leadership roles, including Vice President of Global Software Development, within the Information Technology department at NuSkin Enterprises, a direct selling beauty and wellness company. Mr. Harris holds a Master of Business Administration and a Bachelor of Science degree in Business Information Systems from Brigham Young University.

Kristen Cunningham has been our Chief Sales Officer since June 2022, following her tenure as Interim Chief Sales Officer and various leadership roles within our sales organization since November 2020. Before joining our company, Ms. Cunningham served as Director of Business Development and held other sales leadership positions at Shaklee Corporation, a direct selling manufacturer and distributor of natural supplements and beauty and household products, from August 2011 to October 2020. From 2006 to 2011, she worked in various roles in Distributor Support and Sales at NuSkin Enterprises, a direct selling beauty and wellness company. Ms. Cunningham holds a Bachelor of Arts degree in Communications and Media Studies from Brigham Young University.